Carolyn Lange

Photo by cottonbro on Pexels

EBOOK: 10 Pillars of an Effective Leadership Development Program

Verb's latest campaign targets Learning & Development leaders who are looking to build a leadership development program from the ground up. We put together content including this guide, several video interviews with clients and L&D leaders, and blogs and will be compiling information together on a pillar page to boost traffic to Verb's website.

VIDEO: Outreach.io Shares Why they Chose Verb

The Verb platform has so many raving fans. I was lucky enough to attend this video session with one of Verb's customers and get her company's culture story in partnership with a professional video team. I led the team in developing questions and editing down to the essential points.

INFOGRAPHIC: Verb Leadership Development Survey

I developed an original survey based on questions I created after thorough research of HR leaders' pain points. From there, we created multiple resources, including blogs, a guide, and this interactive infographic.

I love trying out new tools, and this one can be easily embedded onto a WordPress website for a memorable experience.

BLOG: Building Trust and Psychological Safety in Your DEI&B Program

Since we started with Verb, an HR tech SaaS platform, marketing engagement has grown significantly. Verb's investors expect a full pipeline of sales qualified leads, and our content has been a major factor in delivering on this goal.

This particular blog was written by me. All Verb content is currently written by either myself or Verb's content marketing manager, who I oversee and mentor.

VIDEO: Brand Video for Cold Chain Engineering

Modality's unique Cold Chain Engineering model goes beyond just testing or just regulatory requirements. It's an interdisciplinary approach that combines science & engineering specialties to help you create a Validation Master Plan, taking your pharmaceutical all the way from Design to Execution, to presentation for Regulatory Authorities.

Photo by Josh Sorenson on Pexels

BRAND: Meriplex Messaging

Turning around this messaging document was a long and rewarding journey. Overall, the Meriplex team was thrilled with their new messaging and felt it reflected their growth plans and objectives.

TEMPLATE: Soil Due Diligence Checklist

As we researched this environmental due diligence firm's primary audience (real estate developers), we discovered they would be unlikely to download anything unless it was useful in their day-to-day. This checklist was used in email outreach campaigns to gain traction with a tough-to-reach audience.

Photo by fauxels on Pexels

EBOOK: 10 Steps to Transform Intercompany Accounting

This ebook required me to maintain a close working relationship with FourQ's subject matter expert in order to retrieve information that truly spoke to intercompany accounting professionals.

BRANDING: Artisan Stoneworks Brand Voice

I developed these brand voice and tone guidelines after extensive conversations with the company's owner and surveys provided to his executive staff. As part of a brand refresh, the client wanted guidelines to help elevate the marketing materials that would be promoting his top-tier brand.

INFOGRAPHIC: 6 Legal Processes You Should Automate

I planned, researched, and wrote the content for this infographic, which was shared during a large legal tech event in Australia and repurposed on the K2 website.

eBOOK: Disrupting the Legal Industry: How 5 Legal Organizations Drive Process Excellence

I researched, planned, wrote, and edited this eBook targeted at decision-makers in the legal industry. At K2, I often have to adjust our voice and tone to suit different audiences. This eBook will be used as the template for all eBooks moving forward in our excellence@work campaign.

INFOGRAPHIC: Accelerating Automation

I developed the concept for, wrote, and organized this infographic, which was designed by our in-house team and based on a research study we commissioned from The Harris Poll. An effective and resourceful content strategy makes use of existing content assets to build additional materials. In this format, the information from our report could be visually displayed, enticing viewers to want to learn more or to site (and link to) our original research.

CASE STUDY: Tomago

This is one of several case studies I wrote during my time at K2. For this case study, I interviewed the IT team at an aluminum smelter in Australia to get details on their K2-based solution in order to drive awareness. I continued to follow up to uncover key metrics that would make this case study stronger and contribute to sales goals.

1-PAGER: Customer Presentation Brief

This is part of a series of one-pagers highlighting presentations from K2's worldwide virtual event. These PDFs were sent to prospects and customers to help them find stories relevant to their industries to see how other customers across the globe use our products.

BLOG: How to Align Company Culture with Your Digital Transformation Strategy

Without integrating it into the company culture, it is difficult to get a digital transformation strategy off the ground. This article was useful for customers and prospects alike, repurposed for our prospect newsletter and marketing efforts as well as our monthly customer newsletter and outreach.

VIDEO: K2 Brand Highlight Video

I storyboarded this video, wrote the script, and supervised editing alongside our visual creative director and outsourced video team. This video was intended to generate excitement around K2's new brand category as well as some upcoming products and improvements.

BLOG: 5 Strategies to Prevent Employee Burnout

A lot of the content produced by K2 is highly technical, but it's important to also offer customers and prospects helpful advice in order to develop trust and help them get the most of the product. This blog achieves that by offering advice to HR teams, particularly those considering automating department processes.

EBOOK: The Ultimate Guide to Multi-Location Practice Marketing

In a startup environment, you don't always have the resources you need to complete projects as quickly as they come in. Although I would typically collaborate with a design team, I wrote, edited, and produced this eBook myself using a design template.

WEBPAGE: Business Automation Platform

K2 developed a new website and brand to meet growth goals. I wrote and/or oversaw all copy for this new website, which contributed to brand awareness and conversion rates and, ultimately, K2's acquisition by Nintex.

BLOG: 6 Ways Millennials Make Healthcare Decisions

This blog boosted thought leadership, prompting increased engagement from our email newsletter. It continues to rank well for priority terms like "millennial healthcare."

BLOG: 15 Healthcare Marketing Strategies

This blog significantly boosted visibility for high-intent keywords and increased overall website traffic. Written in 2018, the blog continues to be one of the website's top-performing pages, bringing in 5,000 unique visitors per month.